If your business bought Google Ads on or after August 2016, you can file a claim to recover a portion of what you paid. Over 20,000 U.S. advertisers already have.
Illustrative recovery estimate
This estimate is built from your figures. Nothing is sent to Google.
Based on a 30% overpayment model, before fees. Your actual claim is reviewed individually.
✓ No fees unless you win✓ Google is not contacted✓ ~1 hour of your time
You do not need to be a current Google advertiser. Past spend counts. Businesses often hold several ad accounts — each one may matter.
If that’s you, you can start your claim in a few steps.
You start it in two minutes. Everything after that is handled for you.
Begin RecoveryA few details about your business and your Google Ads spend. Roughly an hour of staff time, usually split between whoever has Ads access and a signatory. That is the last piece of work we ask of you unless a decision comes up.
We work from your own spend history, not an average. What Google charged you above a competitive price is what the claim is built on.
Silver Arbitration Law prepares the filing and submits it in your name. In almost all cases, you will not need to appear.
Antitrust law entitles a winning claimant to three times proven damages, plus fees and costs. What we recover goes to you, less our share. Recover nothing and you owe nothing.
Recovery is not guaranteed, and amounts depend on your spend and the outcome of your claim.
Multiple federal courts have found that Google broke the law to raise what advertisers pay, without making the ads any better.
District Court · District of Columbia · 2024
“Google is a monopolist, and it has acted as one to maintain its monopoly.”
The court documented internal “pricing knobs” used to raise advertiser costs without improving the ads.
Why now
Google has moved the goalposts twice this year, and each move made filing harder. File before they move again.
July 1, 2026
Google’s new terms drop covered filing costs and individual hearings. Claims already on file keep the old ones.
July 31, 2026
Google closed the window to reject the new terms in writing.
Google is appealing, but you may not need to wait. You can pursue your claim now. If you win before the appeals are decided, a later ruling generally won’t undo your award.
And each month you wait, the oldest years of your claim, the ones holding the most spend, slip further out of reach.
Founder, Silver Arbitration Law, PLLC · Harvard Law School, J.D. ’09
Marshall spent years negotiating large commercial deals for Apple, across the table from companies the size of the one you are claiming against. He then founded and ran technology ventures himself, serving as chief commercial officer of a travel technology company.
So he reads an ad auction the way he reads a contract. He founded Silver Arbitration to put both skills on the claimant’s side of the table.
Claims are being built now from the 2024 and 2025 rulings. The sooner yours reaches us, the sooner it is ready to file.
Move Labs coordinates intake. A signed agreement with Silver Arbitration Law, PLLC is required before any claim is filed. Recovery is not guaranteed.
Assessing your claim does not contact Google. If you proceed, our counsel deals with Google’s legal team through the dispute process in Google’s own terms. Thousands of U.S. advertisers are pursuing individual claims, and we are not aware of any reported retaliation against an advertiser for filing one. We view the practical risk as low, though no one can guarantee how Google will act in an individual case.
Your Google Ads account representative is not part of this process. Claims run through Google’s legal function, not the sales or support teams that manage your account or Partner standing.
Roughly one hour, total, to gather and submit account records. After that we handle the assessment, filing and coordination. Any time your own counsel spends reviewing the engagement is separate.
Nothing that needs you. Claims take time and no one can promise a date. During that period we update you and return to your team only when a decision or case-specific input is required. You will not be managing this.
Yes. We send a short pack covering the claim basis, the lawyers involved, fee terms, process, what your team must do and the main risks. Your counsel can speak with ours directly.
No. Your spend history lives in your Google Ads account, and we work from that — an approximate figure is enough to begin.
No. Google’s advertising terms require claims to be brought individually, so yours is filed on its own behalf — not as part of a class you join.
Because Google’s own terms require it. Advertisers agreed to resolve disputes through individual arbitration rather than in a class action, and we pursue your claim within that framework.
You can still claim. What matters is that your business paid for the ads — whether you ran them yourself or an agency ran them on your behalf.
In almost all cases, no. Our team manages the process for you. If anything ever requires your input, we’ll tell you well in advance.
To begin, just your approximate spend and your Google Ads account ID. If we need anything further to build the claim, we’ll request it directly.
Three different clocks. Signing up takes about two minutes. Your team’s total effort is about an hour. The legal process itself is longer and varies by claim — we handle that part and keep you updated throughout.
The rulings are subject to appeal, and Google disputes the findings. Claims are prepared on the current record; we account for the appeals process as your claim proceeds.
No fees unless you win. There is no upfront cost and no obligation. We’re paid only from what we recover for you — if you don’t recover, you owe nothing.